UI Design (Figma, Framer, and Blender) 2 weeks

concept app for high fashion shopping experience.

Examples used: Middleman & AWGE (A$AP Rocky's Creative Agency)

white fashn.mov

Goals:

• Translating the "luxury feeling" online (their AOV is > $500 and in-person channels i.e personal concierge + popup shops perform the best vs their current bland shopify store)
• Visually exploring auction-style purchasing dynamics (all their pieces are rare 1/1 — hard for them to do auction currently online)

middleman mocks

Inspiration:

For the main home screen, I took inspiration from Clubhouse's room layout, and for the auction page, I found the models from a website called virtualarchivefashion.com.

Learnings:

• Tried to create an identity and an interface that had lots of 3D visuals and was extremely immersive, while still being functional and alluring to boutique brands.

• Incorporating the rotating models and having interactive waiting screens was a challenge but was something that I believe adds to the premium shopping experience and was essential in the branding of the app.

AWGE Mockup

AWGE Mockup