UI Design (Figma, Framer, and Blender) 2 weeks
concept app for high fashion shopping experience.
Examples used: Middleman & AWGE (A$AP Rocky's Creative Agency)
white fashn.mov
Goals:
- Translating the "luxury feeling" online (their AOV is > $500 and in-person channels i.e personal concierge + popup shops perform the best vs their current bland shopify store)
- Visually exploring auction-style purchasing dynamics (all their pieces are rare 1/1 — hard for them to do auction currently online)
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middleman mocks
Inspiration:
For the main home screen, I took inspiration from Clubhouse's room layout, and for the auction page, I found the models from a website called virtualarchivefashion.com.
Learnings:
- Tried to create an identity and an interface that had lots of 3D visuals and was extremely immersive, while still being functional and alluring to boutique brands.
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- Incorporating the rotating models and having interactive waiting screens was a challenge but was something that I believe adds to the premium shopping experience and was essential in the branding of the app.
AWGE Mockup
AWGE Mockup