UI Design (Figma, Framer, and Blender) 2 weeks
concept app for high fashion shopping experience.
Examples used: Middleman & AWGE (A$AP Rocky's Creative Agency)
white fashn.mov
Goals:
- Translating the "luxury feeling" online (their AOV is > $500 and in-person channels i.e personal concierge + popup shops perform the best vs their current bland shopify store)
- Visually exploring auction-style purchasing dynamics (all their pieces are rare 1/1 — hard for them to do auction currently online)
![middleman mocks](https://s3-us-west-2.amazonaws.com/secure.notion-static.com/4784e6ea-39e0-4241-b997-0d8ddb581864/Untitled_(Presentation)_(1500_x_600_px)_(280_x_280_px)_(6).png)
middleman mocks
Inspiration:
For the main home screen, I took inspiration from Clubhouse's room layout, and for the auction page, I found the models from a website called virtualarchivefashion.com.
Learnings:
- Tried to create an identity and an interface that had lots of 3D visuals and was extremely immersive, while still being functional and alluring to boutique brands.
![Screen Shot 2021-11-11 at 6.49.50 AM.png](https://s3-us-west-2.amazonaws.com/secure.notion-static.com/affcc8f6-98ca-41b9-8409-293ee3fca9ac/Screen_Shot_2021-11-11_at_6.49.50_AM.png)
- Incorporating the rotating models and having interactive waiting screens was a challenge but was something that I believe adds to the premium shopping experience and was essential in the branding of the app.
AWGE Mockup
AWGE Mockup